The Eternal Gold

If you're going to invest your money in something it might as well be the eternal gold. Gold jewelry will always be in style, whether in white, yellow or rose. With the price of gold rising, it might be tempting to look at silver jewelry as it is far more affordable but if you have the money, buy gold. In the long run it is the wiser choice.

When you know more about this precious metal, you appreciate your gold treasures even more, here is a brief history of the eternal gold http://bit.ly/BFVGm

PROMOTE PEACE!

These are hard times with the economic situation, the fear and the bigotry that is on the rise, yes the news is bombarded by such unfortunate occurrences that threaten peace in our country, and all around the world. But Peace will always prevail as long as good people stand up for it. Small gestures of goodwill or a helping hand can ignite people's heart and every kind smile we give can be contagious. If each of us does a little act of kindness each day, we perpetuate love and peace.

We can also promote peace through the jewelry we wear and display. I recently ran into a customer who was wearing a peace pendant we had specially made for her; and even though that day I was feeling unsettled having just heard the shooting at the Holocaust Museum, the symbol of peace around her neck reminded me that for every bad seed in the world there are 100 great souls. 

As for a cleaner earth, you can also do your part where jewelry is concerned by wearing pieces that are custom made by old jewelry you bring in and recycle. 

So when it comes to jewelry, we can use it to be promoters of peace and of a cleaner earth. At Jewels Quest, we specialize in custom design of any kind. We can help you express yourself with the beautiful yet meaningful jewelry you wear and display.

Let your jewelry sparkle hope in others.

LET IT SHINE AGAIN!

The next best thing after coming into our store to get your dull diamond jewelry or silver jewelry sparkling again, is Jewel Jet Steamer 

What you need to know before you buy a Diamond.

"It's important to do your homework before purchasing a diamond" my husband will inform his customers when they walk into our family owned jewelry store in Thousand Oaks California. He will give an hour long of advice that helps the customer be less intimidated by this very important purchase they are considering. Knowing the four C's of Diamond is a good basic start.

So what are the 4 C's?

The 4 C's as known through out the industry are: cut, clarity, color and of course carat (the weight). You might want a great clarity and a smaller carat size, or you're willing to sacrifice the color to have the larger rock. Maybe you want perfection on all levels! Then you will pay a higher price. For example, often we will recommend a 1.90ct stone over a 2.0ct as the size difference will not show that much but the price will significantly be lesser even if the quality grade of the rest of the "c's" remain the same. So there is a lot to consider indeed. Taking the time to sit with your jeweler to discuss your options is important and your local jeweler will more likely be better informed than the mall retail store you might consider at first. So do shop around.

Below is a chart most jewelers carry explaining the four properties of the diamond:

1) Cut: this is the shape of the stone, shapes come in ( round, oval, square, pear, marquise, cushion, emerald, trillion, baguette ). The most popular shapes overall are the round and square also known as princess cut. Our personal experience at Jewels Quest lately has been a stronger preference for the cushion cut. Cut also refers to the facets of a diamond, the amount of facets determines how much light is reflected. The more facets, the more light. We always desire more sparkle and therefore the cut and facets are often a very important consideration but not as important as the "clarity grade".

2) Clarity: is the amount of blemishes found in the diamond. The grading ranges from flawless (perfect) to I (included). The cost of a diamond is strongly dependant on the clarity grade.

Below is a chart used in the industry, you can find this chart on any jewelry site or at your local jeweler:

Flawless: perfect inside and out, no inclusions, no blemishes.

Internally Flawless: minor blemishes on the outside

V-VS1, V-VS2: very small inclusions. 
V VS1 inclusions can only be seen through the pavilion. 
V VS2 inclusions are more visible.

VS1, VS2: small inclusions. 
VS1 most common choice because inclusions are harder to see than VS2.

I1, I2, I3: these have inclusions which are visible to the naked eye.

3) Color: most diamonds will have slight yellowish tint when under a magnifying glass, but to the naked eye will appear white or colorless. Increasing the color grade will increase the value of your diamond. The color grading goes from D (most valuable) to J and beyond. Most sold diamonds will range G-H.

4) Carat: is the size and weight of your stone. 
The larger the carat the more expensive the stone.

Now you have a basic knowledge of the four main properties of diamonds. You can better make a decision what is most important for you. The size or the flawlessness or the perfect color? Usually customers will look for a balance of all these properties according to their budget, and a budget will be the very first thing you should determine and then go see your local jeweler.