Often customers will come in and ask for such and such name brand diamond, we don't carry branded diamonds and therefore we first try to understand why exactly they are focused on that particular brand, then we assure them that we can get the same diamond that is equally good.
Branded diamonds will cost more, after all they have a name and a whole lot invested in big marketing campaigns and advertising, and yes, they are laser inscribed. is that enough to pay more? Diamonds come in various clarity grades, color and cuts, you will eventually shop according to your budget. Whether they are branded or not, when you get a VVS clarity, D color (or colorless) and Ideal cut diamond, you are getting a great stone.
In reality, it all comes down to trust. People trust the brand they might be used to, and they are right to aim for the brand name when shopping in large mall jewelry stores. But they are paying for it. As an independent jeweler, we prefer to offer the non-branded merchandize at a far better value, and work hard to earn the customers trust. Once you have found that jeweler you are comfortable working with, and trust, you no longer need to misplace that trust in branding. You will save money and be better off buying locally.
In reality, it all comes down to trust. People trust the brand they might be used to, and they are right to aim for the brand name when shopping in large mall jewelry stores. But they are paying for it. As an independent jeweler, we prefer to offer the non-branded merchandize at a far better value, and work hard to earn the customers trust. Once you have found that jeweler you are comfortable working with, and trust, you no longer need to misplace that trust in branding. You will save money and be better off buying locally.
Your diamond will turn heads either way. So why pay more? You can get equally quality stones buying generic diamonds. The important factor is the certification of that diamond (GIA recommended) and that you get the best sparkle for your budget.
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