One would think luxury items such as diamonds would be the first thing to go suffer in this economy, and I won't hide the fact that we were worried. But I am not sure whether it is the diamond advertisers value-theme or the lack of faith in all other investments that has made our diamond sales sore this past few months.
We are seeing a growing interest in black and brown diamonds, combined with white diamonds, as they are a more affordable style. As far as diamond cuts, the round diamond still is the most popular choice, the runner up is the cushion cut surpassing the princess cut even among brides to be. This economic downturn has definitly not affected diamond studs. Earrings are always in style, they go with just about anything. Another strong buyers choices are solitaire pendants and pavé jewelry.
Diamond jewelry is on people's mind, either they are thinking of selling estate jewelry or purchasing diamonds as a portable investment which is the better choice to depreciating stocks and real estate.