A Love Story and the Ring

The most often asked question by customers (you'd think something about jewelry) is "how did you and your husband meet?". I suppose, in their defense, when they find out I am originally from Canada, they do wonder. So I tell them "while we were both on vacation", they look surprised and curious, so here's the full story how André and I met.

It was 2003, fresh out of a dead end relationship and feeling as anyone would, lonely and jaded. After mourning the end of what I believed was "the one" I decided to let go of the past and focus on all that was good in my life. I refused to resign, I wanted to still believe in the possibility of true love. So I placed a couple of fresh flowers (pink of course) at my bedside every week, and woke up every morning with the certainty that the perfect man (perfect for me that is) was on his way into my life, as sure as the sun rises and sets, I maintained that certainty and held that thought no matter what life placed on my welcome doormat each day.

Well all this new age stuff, feng shui and positive thinking may seem silly to some of you, but it was my way of "dealing", and it worked. I did find joy in my days and begun to feel alive again. I proceeded to plan a trip with a girlfriend to exotic Morocco, hmmm. I love traveling. We were very excited about our decision, but when we finally came to make our reservations, we were informed that the resort we had our hearts set on was sold out. The travel agent suggested a different resort, this one was down in the Islands of Turks and Caicos.

Turks & Whooo! You ask, well that's what the crooked eyebrows on our faces expressed.

She went on talking about this wonderful paradise until my friend was sold on the idea. I never was much of a vacationer, more of a traveler. It took me a little while to agree, but in the end I went along with the decision. I found myself in Turks & Caicos two weeks later - bored out of my mind, not to mention annoyed by a fellow who kept insisting on buying me drinks. Eventually to get him off my back, my girlfriend asked his new acquaintance to help keep that guy away from me, and so he introduced me to a friend he was traveling with.

His name was André, he was a jeweler, owned his own retail store in Southern California, oh and he spoke my language (armenian), he seemed to know me for years, and was a perfect gentleman. We met near the end of our trip, realizing that all this time our rooms were two doors away; yet we had never ran into each other.

I kept his number well tucked in my wallet days after I had returned to Montreal, not yet convinced if he was worthy of long distance calls. He, on the other hand, made AT&T happy calling every second day, and then every day. A few trips back and forth, and one year later I was moving to L.A. It was a difficult decision, after all the success of this new found relationship also meant moving miles away from my home town, all my family and childhood friends.

When finally we decided to get married, I insisted on designing my own ring. As a graphic designer for fifteen years, there was no way of keeping me uninvolved in the design process. And so I begun sketching my ring, I wasted many papers until I was satisfied. The day of the reveal, Andre looked at my sketch and was startled, he went in his back office and begun digging up his old jewelry drawers. ( I need to organize him, I thought) He eventually (Lord give me patience) pulled out an unfinished mold of a ring, it was identical to my drawings. It was the strangest feeling, eerie. That moment I knew we were truly meant to be! Customers who hear my story, always re-affirm this statement "it was meant to be!"

Today when I look at my ring, I don't see the diamond, its size, color or shape, I remember the synchronicity of all the events that brought us together!

Share your love story.

Holiday Season 2007

This Holiday Season 2007 started out slow, but steadily grew in mid December, while most Jewelers were complaining about their sales, what kept us busy was the increasing demand in special orders, and this trend is forcing us to re-consider our position at Jewels Quest. We will be focusing more on our custom designing skills. Many customers, repeat and new, are coming in with their old jewelry to turn them into new and fresh styles. With state-of-the-art technology, using a 3D jewelry software, we are able to design, with incredible detail, pieces which will always be unique. Even pieces inspired by existing designs, maintain a unique characteristic. Jewelry after all is a product that holds sentimental value above all. Being in the position to create one-of-a-kind pieces for our customers always brings us a great satisfaction; because we are able to give our customers exactly what they envision for their jewelry piece, with the craftsmanship quality they expect.

About Diamond Clarity Grades

We often get the question "what's the quality of this diamond" What we are talking about is the clarity grade of a diamond, we explained on an earlier blog about inclusions, below is a chart which gives a visual of these inclusions and the different grades which go from the hignest IF down to I3.

December Trend Report

There is a strong craving for color this Season. Buyers consistently tap in the world of luxury interpreted by Italian Designers and since Fall, we've seen the steady popularity of the hot metals like yellow, and pink gold and platinum. When it comes to shape Big geometric, bold style take the lead. Light soft color gemstones and various colorful sapphires are in. Black and brown diamonds combined with white diamonds are also being introduced by designer trends. But among the most compelling trends are jewelry with curves and movement.

Latest News - JQ Newsletter




Jewels Quest is working on launching a newsletter starting the new year. Bringing insight and advance notice to its subscribers. If you wish to receive this colorful picture filled newsletter, simply join our email list.

What are Conflict Diamonds?


Conflict diamonds also known as "blood diamonds" entered the people's awareness in the late 1990's. Conflict diamonds are diamonds used illigally by rebel armies in regions of western and central Africa, to fund their wars against international governments. These rebels used torture and other inhumain practices to axtract diamonds.

With zero - tolerance towards the trade of conflict diamonds, the diamond industry and the U.N. as well as governments and other organizations saught to end this crisis. It was in 2000 that the World Diamond Council was formed to erradicate the trade of conflict diamonds, the Kimberly Process was passed which is law in 69 countries and backed by the United Nations. The Kimberly Process bans the sale of conflict diamonds.


Suppliers of diamonds must provide a written statement to retailers, assuring that their diamonds are conflict free, and retailers are required to source their diamonds only from suppliers who can provide this assurance.


Due to the implimentation of the Kimberly Process, consumers can be assured that 99% of all diamonds are from sources free from conflict.

A LOOK BACK: Q & A

  • Article

    • September 17, 2004

    Ventura Star / Business and Stocks, page 3

    Jewels Quest

    Owner: André Aghamalian
    Type of product or service: Fine jewelry, brand watches, silver and jewelry repairs.

    Where: 2920 E. Thousand Oaks Blvd., Thousand Oaks.


    Date established: March 2000.


    Hours opened: 10 a.m. to 6 p.m. Tuesdays through Saturdays.


    Telephone: 496-9199.


    Employees: Three.


    Question to André Aghamalian: Why did you decide to start your own business?

    A: It was a dream of mine to run my own store. I knew it wouldn't be easy, but I had to take that risk and see where it took me.


    Q: What was your background before you started your business?

    A: Initially, I worked for the family jewelry business overseas. When I immigrated to the United States, I continued working in the jewelry business for other companies as a jeweler/designer.


    Q: What do you consider unique about your business?

    A: Jewels Quest is not just another jewelry store but a welcoming place that combines many aspects of the jewelry business. Unlike many of the jewelry stores, I do all the jewelry repairs myself, on premises. Our watchmaker has more than 40 years experience and also does all repairs on premises. We don't send anything out.


    You'll find a beautiful selection of fine jewelry, watches, silver jewelry, handcrafted jewelry and we also do custom designing. There's something for everyone in our store. I take pride in our merchandise, especially in the unique pieces I create myself for special orders as well as for inventory. It always is a pleasure for me to show my latest creation.


    Q: What business courses or advice have you found to be most valuable in getting your business off the ground and keeping it going?

    A: Management courses and previous work experience prepared me for the challenges involved in any retail business. But the most valuable advice was given to me by my father, who said, "Treat your customers as you would like to be treated as a customer." This simple advice made a world of difference in the relationship with my customers.


    Q: What were the biggest hurdles you overcame?

    A: The first two years were a bit of a struggle, but I pushed and hung in there because I believed I had a lot to offer. Once you've gotten the customers' trust and they also believe in you and your store, it gets easier.


    Q: Who is your target client/customer base?

    A: Our customers range from young couples to ages 50 and up.


    Q: What is your strategy to increase market share?

    A: Next year is a year of celebration for Jewels Quest; we'll be celebrating our fifth anniversary, and we are planning to include our customers and potential customers in our celebration by offering wonderful specials. We've been slowly growing in the shadows but, with our fifth anniversary coming up, we intend to place ourselves in the spotlight.


    In 2005 we'll be focusing on expanding our marketing strategies to reach new customers and give them the opportunity to discover all the benefits of shopping at Jewels Quest.


    Q: What kind of competition does your business face?

    A: There are many jewelry stores around our area, but the reason Jewels Quest has survived is the same reason customers return and also refer us to their friends and families; they always leave our store satisfied with the quality of our jewelry and the integrity of our work, and I personally do everything to assure them the best value possible. I always tell my customers to go shop around if they are not sure of their purchase. They always come back to Jewels Quest.


    I am proud of the way Jewels Quest has been developing and look forward to many more years to come.

Traditional Birthstone Chart

  • January - Garnet
  • February - Amethyst
  • March - Bloodstone
  • April - Diamond
  • May - Emerald
  • June - Alexandrite
  • July - Ruby
  • August - Sardonyx
  • September - Sapphire
  • October - Tourmaline
  • November - Citrine
  • December - Turquoise

Modern Birthstone Chart

  • January - Garnet
  • February - Amethyst
  • March - Aquamarine
  • April - Diamond
  • May - Emerald
  • June - Pearl
  • July - Ruby
  • August - Peridot
  • September - Sapphire
  • October - Opal
  • November - Yellow Topaz
  • December - Blue Topaz

Easy Steps - Jewelry Care

- Avoid contact with soap, perfume, cosmetics and hairspray.

- Take chains and bracelets off at night, and store them flat to prevent them from breaking.

- Use a gentle soft cloth to polish gold jewelry after wearing.

About Platinum

Platinum (symbol PL) was accepted as a precious metal after only the second half of the 19th century and has a deep luster and a rich, white color. It is rarer and heavier than all other precious metals and is considered to be more valuable than gold.

Platinum is often used to set the most valuable gems to produce the finest jewelry. Platinum is one of the most popular metals of choice for ring settings,because the strength and color of platinum enhances the brilliance and depth of diamonds and precious stones.

Silver - Affordable & Fashionable

Silver has been known and used for thousands of years and was believed to have magical properties which could promote healing and bring good luck. Today silver is the most reflective and affordable of the precious metals. Its lower price permits bold, innovative looks. Sterling silver jewelry is often fashioned by top designers and can range in price from hundreds to thousands of dollars. Sterling silver is the standard of quality for jewelry containing 92.5% silver and 7.5% copper.